Summary
Promotion Strategy
Sales and promotions should be part of every store’s retail strategy. However, stores should carefully consider their brand’s tone and overall strategy before deciding which sales and promotions are best for them.
Effective use of promotions
73% of shoppers state free shipping as the #1 factor in a purchasing decision. 56% of consumers abandon carts when presented with unexpected costs. Instead, present your shoppers with unexpected discounts. 40% of shoppers prefer receiving discounts over loyalty program points.
Types of promotion tactics
Seasonal discounts, end-of-season discounts, pro deals, types of anniversaries, co-marketing discounts, cart abandonment offer, time sensitive discount, newsletter discounts, free gift with purchase.
Test the promotion's copy to optimize conversion
Try out different promo offers as well as experiment with changing the language used in the promo.