Summary
Definition
Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, etc. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Types of Content Marketing
Social Media, infographic, blog, podcast, video, & paid ad
Define success
Ask yourself what is the key overcome I want. For example, more homepage visits, grow store newsletter or drive additional sales for a specific product
Choose content channels
The right channels are the ones where your target demographic spends time online. Focus on 1 or 2 channels to start, than expand to new channels.
Create great content
What is great content will depend on the channel type & the taste of the target demographic. Learn from competitors, and content what has done well in the past. The is both an art & a science