Summary
Quality images
Invest in quality eye catching images & video
Benefit-oriented headline
Ensure shoppers can understand the benefit & purpose of your website within seconds
Website overview
The homepage should serve as a overview of the variety of your store's product offerings. Making it easy to navigate the rest of the site.
Focus on one main call-to-action (CTA)
Ensure your CTA has a distinct color profile & size compared to other elements on the page
Use social proof
Like testimonials from existing customers will help build trust quickly
Consider design
Ensure your homepage has a consistent design (color & typography). Avoid low pixel logo, over-sized navigation bar & over use of popups