Product Page

Product page is a page on a website that describes a particular product or service.

Summary

Product image(s)

High quality images of product from multiple angles. Avoid generic stock images

Key information

Product title. Price. Features and components. Call to action (CTA). Customization options.

Product Descriptions

Tell the product's story. Give customers more details about your product. Avoid large paragraphs - include bulletin points & short sentences.

Reviews & ratings

Build social proof by including feedback from previous customers.

Additional Information

Shipping information. FAQ. Return policy.

Similar product suggestions.

Allow customer to see more of your product offerings. Helping to increase average order value (AOV).

Consider design consistency

Product images, text & colors used on product page should be consistent with website branding

Free DTC Checklist

A summarized checklist PDF for DTC merchants

With periodic updates on new content, no spam